Product Benefits
Initialiste is an advanced scalp and hair concentrate designed for weakened hair looking for strength and regeneration. Powered by Native Plant Cells, Anti-oxidants and Ceramides, this serum boosts cellular metabolism, protects the stem cell environment from oxidative stress and reinforce the hair fibre, making it one of the best scalp treatments available. Hair is stronger at the root, more resistant and less prone to breakage with hair quality visibly enhanced.
Country Of Origin:- Spain.
Manufacturer Name and Address:- L’Oréal S.A, Productos Capilares, Calle López Bravo, 78, Polígono Industrial Villalonquéjar, 09001 Burgos, Spain.
Importer name and Address:- L'Oréal India Pvt Ltd, A Wing, 8th Floor, Marathon Futurex, N M Joshi Marg, Lower Parel, Mumbai, India, 400013.
Minimum shelf life - 6 months before expiry.
Use before 36 months from the manufacturing date.
Key Ingredients

Gluco Peptide
Enters the deepest layers of the cuticle to strengthen existing hair.

Wheat Protein Derivative
Repairs the flexibility and elasticity of damaged hair, restoring uniformity and smoothness.

Native Plant Cells
Provides deep hydration, reducing the risk of weakened roots
How to Use
Step 1: Apply to towel-dried hair directly on the scalp, section by section
Step 2: Use 2 doses on fine hair and 4 doses on thick hair
Step 3: 1 dose = 1 squeeze on the pipette
Step 4: Gently massage the entire head to distribute the serum evenly and comb through as you do so.
Step 5: Leave in and proceed to blowdry.
Recommended to use at least 3 times a week.
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