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Genesis Bain Hydra-Fortifiant is a fortifying shampoo that strengthens, hydrates and nourishes the fibre to reduce hair-fall, whilst simultaneously clarifying the scalp to remove sebum and pollution particles. Enriched with a potent combination of Ginger Root and Edelweiss Native Cells, this ultra-delicate formula removes impurities and leaves hair feeling lighter, fuller, and healthier. The Genesis range gives you 84% Stronger Hair*.
Additionally, the Kérastase Genesis refill offers a sustainable solution for hair fall concerns. Made from recycled plastic, it helps reduce breakage while supporting eco-friendly beauty practices and reducing plastic waste.
*Instrumental Test with Bain Nutri-Fortifiant Shampoo + Masque + Sérum v/s non-conditioning shampoo
Country Of Origin:- Spain.
Manufacturer & Packer Name and Address:- L’Oréal S.A, Productos Capilares, Calle López Bravo, 78, Polígono Industrial Villalonquéjar, 09001 Burgos, Spain.
Importer name and Address:- L'Oréal India Pvt Ltd, A Wing, 8th Floor, Marathon Futurex, N M Joshi Marg, Lower Parel, Mumbai, India, 400013.
Expiry - March 2026
Genesis Bain Hydra-Fortifiant is a fortifying shampoo that strengthens, hydrates and nourishes the fibre to reduce hair-fall, whilst simultaneously clarifying the scalp to remove sebum and pollution particles. Enriched with a potent combination of Ginger Root and Edelweiss Native Cells, this ultra-delicate formula removes impurities and leaves hair feeling lighter, fuller, and healthier. The Genesis range gives you 84% Stronger Hair*.
Additionally, the Kérastase Genesis refill offers a sustainable solution for hair fall concerns. Made from recycled plastic, it helps reduce breakage while supporting eco-friendly beauty practices and reducing plastic waste.
*Instrumental Test with Bain Nutri-Fortifiant Shampoo + Masque + Sérum v/s non-conditioning shampoo
Country Of Origin:- Spain.
Manufacturer & Packer Name and Address:- L’Oréal S.A, Productos Capilares, Calle López Bravo, 78, Polígono Industrial Villalonquéjar, 09001 Burgos, Spain.
Importer name and Address:- L'Oréal India Pvt Ltd, A Wing, 8th Floor, Marathon Futurex, N M Joshi Marg, Lower Parel, Mumbai, India, 400013.
Expiry - March 2026
Reduces Breakage
Silicone Free
Healthy Hair
✔ Reduces breakage
✔ Silicone-free formula
✔ Removes impurities without weighing hair
✔ Offers 84% stronger hair*
✔ Available in an eco-friendly shampoo refill pack
*Instrumental Test with Bain Nutri-Fortifiant Shampoo + Masque + Sérum v/s non-conditioning shampoo
Step 1: Apply shampoo to wet hair and massage gently
Step 2: Rinse thoroughly
Step 3: Follow up with Genesis Fondant Renforçateur Conditioner
In case of contact with the eyes, rinse them immediately and thoroughly.
Benefits
Product Benefits
Reduces Breakage
Silicone Free
Healthy Hair
✔ Reduces breakage
✔ Silicone-free formula
✔ Removes impurities without weighing hair
✔ Offers 84% stronger hair*
✔ Available in an eco-friendly shampoo refill pack
*Instrumental Test with Bain Nutri-Fortifiant Shampoo + Masque + Sérum v/s non-conditioning shampoo
BEFORE / AFTER
See results on different hair types.
Illustration of the contemplated results obtained after applying:
Genesis dual action fortifying system is formulated to strengthen hair and reduce hair breakage.
Enriched with a potent combination of Edelweiss Native Cells and Ginger Root, it strengthens the fiber for intense resilience to reduce the risk of hair fall.
#NeverBeAfraidOfFalling
Ginger Root Extract
Protects hair against daily external aggressors.
Edelweiss Native Cells
Shields and hydrates the fibre, reduces hair fall from breakage. Helps hair resist the most extreme conditions.
The Genesis fragrance is an invigorating blend of woody citrus notes. Fresh lime and bergamot zest opens the scent, followed by the soothing aroma of rose, and finally, the grounding depth of vetiver.
This captivating combination captures the essence of the outdoors, offering a revitalizing and empowering experience for your hair and senses.
Kérastase has been committed to a beauty without animal testing for more than 30 years
95% Recycled Plastic*
*excluding pump, cap, labels and additives
Recyclable Bottle
Silicone free*
*for natural touch
Made in a factory using 100% Renewable Energy*
*In the previous calendar year. Find more information in the L'Oréal Universal Registration
Science
SCIENCE
GENESIS
Dual Anti-Fall Action Haircare
Genesis dual action fortifying system is formulated to strengthen hair and reduce hair breakage.
Enriched with a potent combination of Edelweiss Native Cells and Ginger Root, it strengthens the fiber for intense resilience to reduce the risk of hair fall.
#NeverBeAfraidOfFalling
KEY INGREDIENTS
Ginger Root Extract
Protects hair against daily external aggressors.
Edelweiss Native Cells
Shields and hydrates the fibre, reduces hair fall from breakage. Helps hair resist the most extreme conditions.
The Genesis fragrance is an invigorating blend of woody citrus notes. Fresh lime and bergamot zest opens the scent, followed by the soothing aroma of rose, and finally, the grounding depth of vetiver.
This captivating combination captures the essence of the outdoors, offering a revitalizing and empowering experience for your hair and senses.
Eco Stamps SVG + Tag
Kérastase has been committed to a beauty without animal testing for more than 30 years
95% Recycled Plastic*
*excluding pump, cap, labels and additives
Recyclable Bottle
Silicone free*
*for natural touch
Made in a factory using 100% Renewable Energy*
*In the previous calendar year. Find more information in the L'Oréal Universal Registration
Reals
THEY TRIED IT, THEY LOVED IT
Stronger Hair, Stronger Stories. See Genesis in action. #NeverBeAfraidOfFalling
THEY TRIED IT, THEY LOVED IT
Stronger Hair, Stronger Stories. See Genesis in action. #NeverBeAfraidOfFalling
PDP Section FAQs
FREQUENTLY ASKED QUESTIONS
Can I use this Kérastase Genesis shampoo for hair fall if I have a dry scalp?
The Genesis Bain Hydra-Fortifiant Shampoo is meant for fine or oily hair, whereas the Genesis Bain Nutri-Fortfiant Shampoo is meant for thick or dry hair.
How often should I use Genesis Bain Hydra-Fortifiant Shampoo?
Genesis Bain Hydra-Fortifiant Shampoo is gentle enough to be used daily to strengthen weak, thin or oily hair.
What is the difference between hair-fall and hair-loss?
Hair loss is defined by more than 100 hair falling from the roots per day due to the hardening of collagen in the hair shaft. Hair fall is defined by more than 100 hair falling from the roots per day due to biological reasons such as stress, hormones, diet and by hair falling from breakage. Hair breakage is due to mechanical stressors such as brushing and excessive styling.
What is the difference between the Resistance and Genesis range?
Genesis offers a dual benefit for women experiencing hair-fall by reducing hair-fall from the roots and hair-fall from breakage. Resistance is for damaged to very damaged hair from chemical aggression.
Should I use Genesis Bain Hydra-Fortifiant Shampoo or Bain Nutri-Forifiant Shampoo?
Bain Hydra-Fortifiant Shampoo is meant for fine or oily hair, whereas Bain Nutri-Fortfiant Shampoo is meant for thick or dry hair. Bain Hydra-Fortifiant Shampoo addresses oily hair and scalp by preventing oil build up on the scalp. Both shampoos target weak hair that is prone to falling due to breakage.
Does the Kérastase refill shampoo maintain the same formula as the original?
Yes, the Kérastase Genesis shampoo refill contains the same powerful formula that helps reduce hair fall due to breakage while strengthening and nourishing the hair.
What are the benefits of using Kérastase shampoo pouch?
Using the Kérastase shampoo pouch reduces plastic waste, promotes sustainability, and offers a convenient refill option. The eco-friendly packaging maintains product quality while supporting an environmentally conscious and cost-effective hair care routine.
PDP Section Routine Carousel
COMPLETE YOUR ROUTINE
GENESIS
At Kérastase, we believe in the power of unique experiences. Discover the products of this range and maximize your results!
Rated 5 out of
5 by
Gaarry from
Amazing resultsMy hair use to fall every year in monsoon. This time i started the gensis treatment to my hair with full range of gensis products before monsoon and hair fall did not start this time. Loving it.
Date published: 2025-08-04
Rated 4 out of
5 by
Anonymous from
Feels good.I like this anti hairfall shampoo. Refreshing n smells good n cleans up hair good. Dont know about how much it prevents hair fall though. Used it just 3 times so far.
Date published: 2025-08-04
Rated 5 out of
5 by
Anonymous from
Excellent for hairfallExcellent shampoo, solved my hairfall problem within 3-4 washes only.
Date published: 2025-05-24
Rated 5 out of
5 by
Siddhi from
Light textureThe shampoo is light and blends well with my hair. Have been trying for last 2-3 wash