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Genesis Bain Hydra-Fortifiant is a fortifying shampoo that strengthens, hydrates and nourishes the fibre to reduce hair-fall, whilst simultaneously clarifying the scalp to remove sebum and pollution particles. Enriched with a potent combination of Ginger Root and Edelweiss Native Cells, this ultra-delicate formula removes impurities and leaves hair feeling lighter, fuller, and healthier. Dual action care reduces hair fall and strengths hair from the roots, preventing breakage.
The Genesis range gives you 84% Stronger Hair*.
Also available in a sustainable packaging of 500ml and refills.
*Instrumental Test with Bain Nutri-Fortifiant Shampoo + Masque + Sérum v/s non-conditioning shampoo
Country Of Origin:- Spain.
Manufacturer & Packer Name and Address:- L’Oréal S.A, Productos Capilares, Calle López Bravo, 78, Polígono Industrial Villalonquéjar, 09001 Burgos, Spain.
Importer name and Address:- L'Oréal India Pvt Ltd, A Wing, 8th Floor, Marathon Futurex, N M Joshi Marg, Lower Parel, Mumbai, India, 400013.
250ml - Expiry - January 2028
Genesis Bain Hydra-Fortifiant is a fortifying shampoo that strengthens, hydrates and nourishes the fibre to reduce hair-fall, whilst simultaneously clarifying the scalp to remove sebum and pollution particles. Enriched with a potent combination of Ginger Root and Edelweiss Native Cells, this ultra-delicate formula removes impurities and leaves hair feeling lighter, fuller, and healthier. Dual action care reduces hair fall and strengths hair from the roots, preventing breakage.
The Genesis range gives you 84% Stronger Hair*.
Also available in a sustainable packaging of 500ml and refills.
*Instrumental Test with Bain Nutri-Fortifiant Shampoo + Masque + Sérum v/s non-conditioning shampoo
Country Of Origin:- Spain.
Manufacturer & Packer Name and Address:- L’Oréal S.A, Productos Capilares, Calle López Bravo, 78, Polígono Industrial Villalonquéjar, 09001 Burgos, Spain.
Importer name and Address:- L'Oréal India Pvt Ltd, A Wing, 8th Floor, Marathon Futurex, N M Joshi Marg, Lower Parel, Mumbai, India, 400013.
250ml - Expiry - January 2028
Reduces Breakage
Silicone Free
Healthy Hair
✔ Reduces breakage
✔ Silicone-free formula
✔ Removes impurities without weighing hair
✔ Offers 84% stronger hair*
✔ Available in an eco-friendly shampoo refill pack
*Instrumental Test with Bain Nutri-Fortifiant Shampoo + Masque + Sérum v/s non-conditioning shampoo
Step 1: Apply shampoo to wet hair and massage gently
Step 2: Rinse thoroughly
Step 3: Follow up with Genesis Fondant Renforçateur Conditioner
In case of contact with the eyes, rinse them immediately and thoroughly.
Benefits
BENEFITS
Reduces Breakage
Silicone Free
Healthy Hair
✔ Reduces breakage
✔ Silicone-free formula
✔ Removes impurities without weighing hair
✔ Offers 84% stronger hair*
✔ Available in an eco-friendly shampoo refill pack
*Instrumental Test with Bain Nutri-Fortifiant Shampoo + Masque + Sérum v/s non-conditioning shampoo
Dual Anti-Fall Action Haircare
Genesis dual action fortifying system is formulated to strengthen hair and reduce hair breakage.
Enriched with a potent combination of Edelweiss Native Cells and Ginger Root, it strengthens the fiber for intense resilience to reduce the risk of hair fall.
#NeverBeAfraidOfFalling
Ginger Root Extract
Protects hair against daily external aggressors.
Edelweiss Native Cells
Shields and hydrates the fibre, reduces hair fall from breakage. Helps hair resist the most extreme conditions.
The Genesis fragrance is an invigorating blend of woody citrus notes. Fresh lime and bergamot zest opens the scent, followed by the soothing aroma of rose, and finally, the grounding depth of vetiver.
This captivating combination captures the essence of the outdoors, offering a revitalizing and empowering experience for your hair and senses.
Science
SCIENCE
Dual Anti-Fall Action Haircare
Genesis dual action fortifying system is formulated to strengthen hair and reduce hair breakage.
Enriched with a potent combination of Edelweiss Native Cells and Ginger Root, it strengthens the fiber for intense resilience to reduce the risk of hair fall.
#NeverBeAfraidOfFalling
KEY INGREDIENTS
Ginger Root Extract
Protects hair against daily external aggressors.
Edelweiss Native Cells
Shields and hydrates the fibre, reduces hair fall from breakage. Helps hair resist the most extreme conditions.
The Genesis fragrance is an invigorating blend of woody citrus notes. Fresh lime and bergamot zest opens the scent, followed by the soothing aroma of rose, and finally, the grounding depth of vetiver.
This captivating combination captures the essence of the outdoors, offering a revitalizing and empowering experience for your hair and senses.
Reals
THEY TRIED IT, THEY LOVED IT
Stronger Hair, Stronger Stories. See Genesis in action. #NeverBeAfraidOfFalling
THEY TRIED IT, THEY LOVED IT
Stronger Hair, Stronger Stories. See Genesis in action. #NeverBeAfraidOfFalling
PDP Section FAQs
FREQUENTLY ASKED QUESTIONS
Can I use this Kérastase Genesis shampoo for hair fall if I have a dry scalp?
The Genesis Bain Hydra-Fortifiant Shampoo is meant for fine or oily hair, whereas the Genesis Bain Nutri-Fortfiant Shampoo is meant for thick or dry hair.
How often should I use Genesis Bain Hydra-Fortifiant Shampoo?
Genesis Bain Hydra-Fortifiant Shampoo is gentle enough to be used daily to strengthen weak, thin or oily hair.
What is the difference between hair-fall and hair-loss?
Hair loss is defined by more than 100 hair falling from the roots per day due to the hardening of collagen in the hair shaft. Hair fall is defined by more than 100 hair falling from the roots per day due to biological reasons such as stress, hormones, diet and by hair falling from breakage. Hair breakage is due to mechanical stressors such as brushing and excessive styling.
What is the difference between the Resistance and Genesis range?
Genesis offers a dual benefit for women experiencing hair-fall by reducing hair-fall from the roots and hair-fall from breakage. Resistance is for damaged to very damaged hair from chemical aggression.
Should I use Genesis Bain Hydra-Fortifiant Shampoo or Bain Nutri-Forifiant Shampoo?
Bain Hydra-Fortifiant Shampoo is meant for fine or oily hair, whereas Bain Nutri-Fortfiant Shampoo is meant for thick or dry hair. Bain Hydra-Fortifiant Shampoo addresses oily hair and scalp by preventing oil build up on the scalp. Both shampoos target weak hair that is prone to falling due to breakage.
Does the Kérastase refill shampoo maintain the same formula as the original?
Yes, the Kérastase Genesis shampoo refill contains the same powerful formula that helps reduce hair fall due to breakage while strengthening and nourishing the hair.
What are the benefits of using Kérastase shampoo pouch?
Using the Kérastase shampoo pouch reduces plastic waste, promotes sustainability, and offers a convenient refill option. The eco-friendly packaging maintains product quality while supporting an environmentally conscious and cost-effective hair care routine.
PDP Section Routine Carousel
COMPLETE YOUR ROUTINE
GENESIS
At Kérastase, we believe in the power of unique experiences. Discover the products of this range and maximize your results!
Rated 5 out of
5 by
Sanju123 from
Excellent productWith the very first wash can see the smoothness in the hair. Very good fragrance
Date published: 2025-12-17
Rated 1 out of
5 by
Mamtha from
Disastrous!This is nothing like the discipline range, makes hair dry and frizzy, doesn't help reduce hair fall either, absolute waste of money! The customer support is equally useless with their no replacement policy, hideous experience!
Date published: 2025-11-21
Rated 5 out of
5 by
Anonymous from
Best ShampooThis shampoo reduced my hair fall drastically, its my first time trying Kerastase and I love it and will definitely continue on using this and its other products.
Date published: 2025-10-19
Rated 5 out of
5 by
Srinivasan from
Genuinely PerfectFantastic Product, its really works as described - I love it
Date published: 2025-09-30
Rated 5 out of
5 by
Gaarry from
Amazing resultsMy hair use to fall every year in monsoon. This time i started the gensis treatment to my hair with full range of gensis products before monsoon and hair fall did not start this time. Loving it.
Date published: 2025-08-04
Rated 4 out of
5 by
Anonymous from
Feels good.I like this anti hairfall shampoo. Refreshing n smells good n cleans up hair good. Dont know about how much it prevents hair fall though. Used it just 3 times so far.
Date published: 2025-08-04
Rated 5 out of
5 by
Anonymous from
Excellent for hairfallExcellent shampoo, solved my hairfall problem within 3-4 washes only.
Date published: 2025-05-24
Rated 5 out of
5 by
Siddhi from
Light textureThe shampoo is light and blends well with my hair. Have been trying for last 2-3 wash
Date published: 2025-04-23
Rated 5 out of
5 by
Pinkyy from
Clarifying shampoo, silicone freeFragrant Clarifying shampoo, silicone free. Cleansed the scalp well with less amount
Date published: 2025-04-12
Rated 2 out of
5 by
Shareya from
Not suited for fine hairHair fall started after using this,the other genesis shampoo for fine hair is better than this
Date published: 2025-03-10
Rated 5 out of
5 by
Deepali Puri from
effective for hair lossCleanses the scalp gently while removing excess oil. lovely fragrance and helps control hair fall.
Date published: 2025-03-05
Rated 5 out of
5 by
Anonymous from
Hairfall controlI’ve been facing hairfall lately and my god i could see the results just after the first wash. I have a oily scalp but my lengths are dry. Amazing shampoo
Date published: 2025-02-07
Rated 1 out of
5 by
Bengalore from
Not goodMy hair straight loosing volume plus hair fall increased after just 2 washes
I wouldn’t recommend this
The shampoo damaged my hair and made fuzzy.
I started getting white hair too
Date published: 2024-11-30
Rated 4 out of
5 by
Anonymous from
NiceVery good product no complains..only thing price is too high
Date published: 2024-11-22
Rated 5 out of
5 by
Ruhi Chadha from
GoodVery good product.. Seen the difference in the first use.. Use best with the genesis conditoner/Mask.
Date published: 2024-10-31
Rated 2 out of
5 by
Anonymous from
Hair fallI don’t think it is helping me to control hairfall
Date published: 2024-10-07
Rated 5 out of
5 by
Anonymous from
Must buy shampoo for HairfallI really loved this shampoo.. This is my 3rd bottle in a row.. It really really helps in hairfall situation and makes my hairs so smooth and loveable..
Date published: 2024-09-24
Rated 1 out of
5 by
Megha r from
Horrible productHorrible product and customer service
Customer care guys don’t even help on your concern
Date published: 2024-09-05
Rated 4 out of
5 by
Kirtika from
Worth buyingJust started using it. Cleans hairs so well. My shampooing days are definitely lesser now. Although it makes hair dry after the wash. Regarding the hairfall situation I guess it's working. But it's too soon to throw a verdict regarding that.
Date published: 2024-08-08
Rated 3 out of
5 by
Samhita from
Didn't work for medon't need to use a conditioner after shampooing because of how nice my hair feels after using it, but i still have hairfall and see no change.
Date published: 2024-07-17
Rated 4 out of
5 by
Priyanka P from
Good productThe product is really good and definitely reduced my hairfall in a few washes. However it does make my hair a little dry.
Date published: 2024-05-25
Rated 5 out of
5 by
Avantika from
Great experienceLovely fragrance, and my hair feels gorgeous, soft, shiny.
Date published: 2024-05-15
Rated 1 out of
5 by
Vidhi l from
Complete waste of money.Waste of money, it didn’t stop breakage and made my hair frizzy and dull.
Date published: 2023-12-26
Rated 1 out of
5 by
Anonymous from
Bad productHairfall worsened after using it. Please do not waste your money
Date published: 2023-08-03
Rated 4 out of
5 by
Purabi from
Pretty goodAlthough I don’t have coloured hair anymore, but I know the damage it has caused from the last. This was my first Kerastase product and I have loved it! Leaves my hair soft, silky and you don’t need that much! Will buy again!
Date published: 2023-07-28
Rated 3 out of
5 by
Gursimran from
Gentle but not effectiveIt’s gentle but does not clear scalp as expected. My scalp gets flaky after using it. And I’m still having similar or more hairfall. Bought expensive shampoo but not worth the price.
Date published: 2023-07-21
Rated 4 out of
5 by
Madih1 from
GoodIt does its job as advertised. My hair feels soft after use as well. Doesn't dry out my hair either
Date published: 2023-07-19
Rated 1 out of
5 by
Genesis shampoo review from
Genesis shampooThis is the worst shampoo ever kerastase has produced. I noticed heavy hairfall
Date published: 2023-05-18
Rated 5 out of
5 by
Sangjukta from
Shiny, soft, manageable hairThis is a one-stop solution for me when I have tried all the premium brands fo shampoo...
Date published: 2023-03-28
Rated 5 out of
5 by
Shweta R from
Great purchaseVery light weight and super calming.. must buy for oily scalp and frizzy hair