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Genesis Serum Anti-chute is a daily serum that minimises hair loss after 6 weeks of use*. It boosts resistance at the scalp, strengthening hair day after day to reduce hair-fall and enhance hair health. Enriched with a potent combination of Aminexil, Edelweiss Native Cells and Ginger Root, this lightweight, silicone-free serum targets and re-anchors hair follicles more solidly into the scalp to minimise breakage. Its jelly-like texture makes application easy and helps avoids any running of the product while soothing and reinforcing the natural protective barrier of the scalp.
*Clinical study on 99 people with Serum
Country Of Origin:- Spain.
Manufacturer & Packer Name and Address:- L’Oréal S.A, Productos Capilares, Calle López Bravo, 78, Polígono Industrial Villalonquéjar, 09001 Burgos, Spain.
Importer name and Address:- L'Oréal India Pvt Ltd, A Wing, 8th Floor, Marathon Futurex, N M Joshi Marg, Lower Parel, Mumbai, India, 400013.
Expiry - June-2026
Genesis Serum Anti-chute is a daily serum that minimises hair loss after 6 weeks of use*. It boosts resistance at the scalp, strengthening hair day after day to reduce hair-fall and enhance hair health. Enriched with a potent combination of Aminexil, Edelweiss Native Cells and Ginger Root, this lightweight, silicone-free serum targets and re-anchors hair follicles more solidly into the scalp to minimise breakage. Its jelly-like texture makes application easy and helps avoids any running of the product while soothing and reinforcing the natural protective barrier of the scalp.
*Clinical study on 99 people with Serum
Country Of Origin:- Spain.
Manufacturer & Packer Name and Address:- L’Oréal S.A, Productos Capilares, Calle López Bravo, 78, Polígono Industrial Villalonquéjar, 09001 Burgos, Spain.
Importer name and Address:- L'Oréal India Pvt Ltd, A Wing, 8th Floor, Marathon Futurex, N M Joshi Marg, Lower Parel, Mumbai, India, 400013.
Expiry - June-2026
Reduces Breakage
Nourishing
Silicone Free
Healthy Hair
✔ Reinforces scalp's protective barrier
✔ Reduces hair loss*
✔ Re-anchors fiber at the root for stronger strands*
✔ Minimises hair loss after 6 weeks of use*
*Clinical study on 99 people after 6 weeks of use
Step 1: Use the Kérastase Genesis Fortifying Serum once daily in the morning or before bedtime during a 6 week period.
Step 2: Apply 4 doses on a dry or towel-dried scalp, section by section.
Step 3: 1 dose = 1 pipette until the mark
Step 4: Massage gently
Step 5: Do not rinse
Benefits
Product Benefits
Reduces Breakage
Nourishing
Silicone Free
Healthy Hair
✔ Reinforces scalp's protective barrier
✔ Reduces hair loss*
✔ Re-anchors fiber at the root for stronger strands*
✔ Minimises hair loss after 6 weeks of use*
*Clinical study on 99 people after 6 weeks of use
BEFORE / AFTER
See results on different hair types.
Illustration of the contemplated results obtained after applying:
The Genesis fragrance is an invigorating blend of woody citrus notes. Fresh bergamot opens the scent, followed by the soothing aroma of lavender, and finally, the grounding depth of vetiver. This captivating combination captures the essence of the outdoors, offering a revitalizing and empowering experience for your hair and senses.
Dermatologically tested
20% Recycled Glass*
*except cap and pump
96% Natural Origin
Made in a factory using 100% Renewable Energy*
*In the previous calendar year. Find more information in the L'Oréal Universal Registration
Science
SCIENCE
GENESIS
Why does Hair-fall from Breakage Happen?
50 - 100 Strands fall everyday which is normal
6 Weeks Is how long it takes to optimize hair retention and get thicker hair results
AMINEXIL Is the key ingredient which fortifies hair anchorage
KEY INGREDIENTS
Aminexil 1.5%
Helps hair to anchor more solidly into the scalp and prevents collagen from hardening around the hair follicles.
Ginger Root Extract
Protects hair against daily external aggressors.
Caffeine
Helps improve scalp micro-circulation thanks to its stimulating properties.
The Genesis fragrance is an invigorating blend of woody citrus notes. Fresh bergamot opens the scent, followed by the soothing aroma of lavender, and finally, the grounding depth of vetiver. This captivating combination captures the essence of the outdoors, offering a revitalizing and empowering experience for your hair and senses.
Eco Stamps SVG + Tag
Dermatologically tested
20% Recycled Glass*
*except cap and pump
96% Natural Origin
Made in a factory using 100% Renewable Energy*
*In the previous calendar year. Find more information in the L'Oréal Universal Registration
Reals
THEY TRIED IT, THEY LOVED IT
Stronger Hair, Stronger Stories. See Genesis in action. #NeverBeAfraidOfFalling
THEY TRIED IT, THEY LOVED IT
Stronger Hair, Stronger Stories. See Genesis in action. #NeverBeAfraidOfFalling
PDP Section FAQs
FREQUENTLY ASKED QUESTIONS
How often should I use Genesis Serum Fortifiant?
For best results to strengthen weakened hair, we recommend using Serum Fortifiant Hair Serum daily for a period of 6 weeks.
Can I use the Kérastase Genesis Serum on wet hair?
We recommend using the Genesis Serum Fortifiant Hair Serum on a dry or towel-dried scalp, section by section. Do not rinse.
Will Genesis Serum Fortifiant Hair Serum weight my hair down or leave a residue?
No, Serum Fortifiant Hair Serum is a lightweight formula that will not leave a residue when hair dries. It works to strengthen hair while leaving a lightweight, non-greasy finish.
Should Serum Fortifiant Hair Serum be applied to the hair or scalp?
Serum Fortifiant Hair Serum should be applied to the scalp in order to strengthen hair and prevent hair fall due to breakage from brushing. Apply to parts of the scalp where your hair needs the most strength and in areas where you notice less density.
How much Genesis Serum should I use?
We recommend using three to four pipettes of serum on dry or towel-dried hair.
PDP Section Routine Carousel
COMPLETE YOUR ROUTINE
GENESIS
At Kérastase, we believe in the power of unique experiences. Discover the products of this range and maximize your results!
Rated 2 out of
5 by
SJnoeffect from
No EffectNo difference to hairfall or hair texture. Hair is still falling at the same ratw after 2-3 weeks
Date published: 2025-08-02
Rated 5 out of
5 by
Aditya from
Rich scalp moisturizer without the greasinessI find it to be a great product. I have probably half the hair left since the hairfall started almost 13 years ago. I have used multiple products including minoxidil but no real benefit in either arresting the hairfall OR regrowing them. Over the last few years, I have been using these "serums" and at least the hairfall has been arrested OR reduced to a point. Genesis is the latest product I have started using and the overall experience has been very good - it certainly moisturizes the scalp without making it greasy, spreads and absorbs quickly and so far no further hairfall.
Date published: 2025-07-19
Rated 3 out of
5 by
Sheba E from
Great Product!!The product is really good . It reduced my hairfall in a month.
The problem is the bottle finishes off fast in a matter of 2 weeks time if the recommended dosage of 4 pippettes is used daily. The second problem is that it is too expensive for a bottle that finishes off in two weeks.
Date published: 2025-07-14
Rated 5 out of
5 by
Manali from
ExcellentEffective serum as it reduces the hair fall and improves hair density. Also helps strengthening the hair.
Truly recommend.