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GENESIS

NEVER BE AFRAID
OF FALLING

DUAL ANTI-FALL ACTION HAIRCARE.
MORE STRENGTH. LESS BREAKAGE.

N°1* PROFESSIONAL
ANTI HAIR-FALL CARE
WORLDWIDE

MORE
FIBER STRENGTH**

RE-ANCHOR
FIBER TO THE ROOT

*Kline 2023 Sales Value data from 11 markets (United States, Japan, Italy, France, Germany, United Kingdom, Spain, Mainland China, India, Canada and Brazil), representing 71.1% of global professional scalp care sales in salons, selective retail and online.
**instrumental test, after 1 application of Bain Nutri-Fortifiant + Masque + Serum

SÉRUM ANTI-CHUTE FORTIFIANT

DAILY ANTI HAIR FALL SCALP SERUM

Minimize hair fall and maximize beautiful hair. 84% LESS HAIR FALL DUE TO BREAKAGE*.

*Instrumental test, after 1 application of Bain Nutri-Fortifiant + Masque + Serum

DISCOVER DISCOVER

THE GENESIS RITUAL

DUAL ANTI-FALL ACTION HAIRCARE FOR WEAKENED HAIR

For thin to medium weakened hair
1
BATHE
For medium to thick weakened hair
1
BATHE
2
TREAT
2
TREAT
3
PROTECT
4
ACTIVATE

THE GENESIS RITUAL

DUAL ANTI-FALL ACTION HAIRCARE FOR WEAKENED HAIR

For thin to medium weakened hair
1
BATHE
For medium to thick weakened hair
1
BATHE
2
TREAT
2
TREAT
3
PROTECT
4
ACTIVATE

BAIN HYDRA-FORTIFIANT

BATHE AND FORTIFY HAIR

Cleanse your scalp and hair while preventing hair fall. For normal weakened hair and thin to medium hair.

DISCOVER

BAIN HYDRA-FORTIFIANT

BATHE AND FORTIFY HAIR

Cleanse your scalp and hair while preventing hair fall. For normal weakened hair and thin to medium hair.

DISCOVER

BAIN NUTRI-FORTIFIANT

BATHE AND FORTIFY HAIR

Cleanse your scalp and hair while preventing breakage. For dry weakened hair and medium to thick hair.

DISCOVER

BAIN NUTRI-FORTIFIANT

BATHE AND FORTIFY HAIR

Cleanse your scalp and hair while preventing breakage. For dry weakened hair and medium to thick hair.

DISCOVER

FONDANT RENFORÇATEUR

IMMEDIATE STRENGTH AND SOFTNESS

Fortifying anti hair-fall conditioner for weakened hair, prone to falling due to breakage.

DISCOVER

FONDANT RENFORÇATEUR

IMMEDIATE STRENGTH AND SOFTNESS

Fortifying anti hair-fall conditioner for weakened hair, prone to falling due to breakage.

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MASQUE RECONSTITUANT

DEEP FORTIFYING TREATMENT

Anti hair-fall intense fortifying mask for weakened hair, prone to falling due to breakage.

DISCOVER

MASQUE RECONSTITUANT

DEEP FORTIFYING TREATMENT

Anti hair-fall intense fortifying mask for weakened hair, prone to falling due to breakage.

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DÉFENSE THERMIQUE

FORTIFYING HEAT PROTECTANT

Anti hair-fall fortifying blow-dry fluid protecting from heat up to 220°C.

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DÉFENSE THERMIQUE

FORTIFYING HEAT PROTECTANT

Anti hair-fall fortifying blow-dry fluid protecting from heat up to 220°C.

DISCOVER

SÉRUM ANTI-CHUTE FORTIFIANT

MINIMIZE HAIR FALL ON THE DAILY

Scalp serum to regenerate and fortify your hair. Intensive 6-week treatment.

❝

It’s so common for my clients to experience hair fall or thinning hair. Genesis Anti—Hair Fall Serum is our secret weapon. It will tackle it by strengthening the follicle anchorage and the hair fiber. For better results, I recommend to use it with all the Genesis Range.

— Hovig Etoyan, Global Professional Ambassador
DISCOVER

SÉRUM ANTI-CHUTE FORTIFIANT

MINIMIZE HAIR FALL ON THE DAILY

Scalp serum to regenerate and fortify your hair. Intensive 6-week treatment.

❝

It’s so common for my clients to experience hair fall or thinning hair. Genesis Anti—Hair Fall Serum is our secret weapon. It will tackle it by strengthening the follicle anchorage and the hair fiber. For better results, I recommend to use it with all the Genesis Range.

— Hovig Etoyan, Global Professional Ambassador
DISCOVER

WATCH NOW

GENESIS

Dive into the world of anti hair-fall care with Emily (@emrata) and our beauty visuals, Lea & Arah.

#NEVERBEAFRAIDOFFALLING

Genesis: Efficacy Test

Behind The Scenes: Lea & Arah

Never Be Afraid of Falling with Emily

Watch other videos

DUAL ACTION FORTIFYING SYSTEM

Genesis is formulated to strengthen hair and reduce hair breakage.

Enriched with a potent combination of Edelweiss Native Cells and Ginger Root, it strengthens the fiber for intense resilience to reduce the risk of hair fall.

3-STEPS HYDRA-GLAZING TECHNOLOGY

Genesis is formulated to strengthen hair and reduce hair breakage.

Enriched with a potent combination of Edelweiss Native Cells and Ginger Root, it strengthens the fiber for intense resilience to reduce the risk of hair fall.

1
1

GINGER ROOT
EXTRACT

Protects hair against daily external aggressors.



2
2

CAFFEINE

Helps improve scalp micro-circulation thanks to its
stimulating properties.



3
3

AMINEXIL

Re-anchor the fiber to the root.


HEART NOTES

ROSE, BERGAMOT
FLOWER & BASIL


SUBLIMATION OF A
WOODY CITRUS

BERGAMOTE DELIZIOSA

The Genesis fragrance is an invigorating blend of woody citrus
notes.Fresh lime and bergamot zest opens the scent, followed
by the soothing aroma of rose, and finally, the grounding
depth of vetiver.

This captivating combination captures the essence of the
outdoors, offering a revitalizing and empowering
experience for your hair and senses.


BOTTOM NOTES

VETIVER, MUSK
& TONKA BEAN

TOP NOTES

LIME, BERGAMOT
ZEST & CEDRAT

SUBLIMATION OF A
WOODY CITRUS

BERGAMOTE DELIZIOSA

The Genesis fragrance is an invigorating blend of woody citrus notes. Fresh lime and bergamot zest opens the scent, followed by the soothing aroma of rose, and finally, the grounding depth of vetiver.

This captivating combination captures the essence of the outdoors, offering a revitalizing and empowering experience for your hair and senses.

HEART NOTES
ROSE, BERGAMOT
FLOWER & BASIL
BOTTOM NOTES
VETIVER, MUSK
& TONKA BEAN
TOP NOTES
LIME, BERGAMOT
ZEST & CEDRAT

UNVEIL YOUR GENESIS RITUAL

Discover your bespoke Genesis ritual. Select the routine that best reflects your hair desires and
unveil a curated selection of fortifying formulas, featuring the potent Genesis serum.

THE SERUM INITIATION

SCALP SERUM

Embrace the power of simplicity. This ritual
introduces you to the fortifying strength of the
Genesis serum, a foundational step towards
revitalized hair.

BUY THE SERUM

THE SERUM INITIATION

SCALP SERUM

Embrace the power of simplicity. This ritual
introduces you to the fortifying strength of the
Genesis serum, a foundational step towards
revitalized hair.

BUY THE SERUM

THE FORTIFYING CEREMONY

ROUTINE FOR WEAKENED HAIR

Strengthen hair weakened by daily stressors.
This ritual combines fortifying shampoo,
restorative conditioner, and the anti hair fall
serum to reinforce and regenerate your hair.

BUY THE BUNDLE

THE FORTIFYING CEREMONY

ROUTINE FOR WEAKENED HAIR

Strengthen hair weakened by daily stressors.
This ritual combines fortifying shampoo,
restorative conditioner, and the anti hair fall
serum to reinforce and regenerate your hair.

BUY THE BUNDLE

THE RENEWAL OPUS

ROUTINE FOR DRY WEAKENED HAIR

Replenish dry, medium to thick weakened hair
with deep nourishment. This ritual unites an
intensely fortifying shampoo, mask, and the
regenerative serum to restore health and
prevent breakage.

BUY THE BUNDLE

THE RENEWAL OPUS

ROUTINE FOR DRY WEAKENED HAIR

Replenish dry, medium to thick weakened hair
with deep nourishment. This ritual unites an
intensely fortifying shampoo, mask, and the
regenerative serum to restore health and
prevent breakage.

BUY THE BUNDLE

    THEY TRIED IT, THEY LOVED IT

    Stronger Hair, Stronger Stories. See Genesis in action.
    #NeverBeAfraidOfFalling

    GENESIS HOMME

    DUAL ANTI-FALL ACTION HAIRCARE FOR MEN

    Formulated with Creatine and Ginger Root Extract, this collection of hair products for men deeply cleanses, strengthens fiber and provides instantly thicker hair for weakened hair prone to thinning.

    DISCOVER DISCOVER
    COMPLIMENTARY GLAZE DROPS (15ML) ON ANY 2 PRODUCTS
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    COMPLIMENTARY GLAZE DROPS (15ML) ON ANY 2 PRODUCTS Exclusive offers 0
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