CARE IS OUR STORY AND OUR FUTURE
Today and more than ever, the world needs care – responsible and sustainable care. Since 2013, Kérastase has resolved to extend its expertise in the art of care by committing to minimizing its impact on the planet. Drawing on our excellence in innovation, we continue to find new ways to cut down on waste and empower our customers to make more sustainable choices.
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We believe in care. Care for better. We’re optimizing our packaging, reformulating our products and reimagining the fundamentals of how we deliver hair care. We continue to pioneer the future of hair care while driving positive change and striving to build a more diverse, inclusive and responsible future.
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Rosa Carriço
Global President, Kérastase
WE ARE COMMITTED TO DESIGN
TIMELESS PACKAGING DESIGNED TO LAST AND BE REFILLED
Elevated and committed: our new oils are made to be refilled again and again. With their elegant design, our meticulously crafted bottles are made of 30% recycled glass and our refills with 50% recycled plastic.
WE ARE COMMITTED TO REACH
50% RECYCLED MATERIALS BY 2030
FOR ALL OUR MATERIALS
Kérastase applies its innovative spirit to an entirely new shampoo delivery system. Available in six Kérastase ranges, the refillable bain provides a completely reusable shampoo bottle made of 95% recycled plastic bottle in the shower. The system saves 82% of the plastic associated to single-use shampoo bottles.
Besides stiving for more eco-conscious packaging innovations, we aim to replace virgin plastic by recycled plastic wherever we still use plastic. Since 2021, all of our retail shampoo bottles* are now made with 95% recycled plastic** and are recyclable. In the coming years, the other formats will follow.
*Excluding the cap. **The remaining 5% are dyes and additives.
WE ARE COMMITTED TO MORE
RESPONSIBLE FORMULAS
Kérastase is applying its spirit of innovation to improving formulas by integrating more sustainable raw materials and exploring green sciences to harness the power of nature without exhausting its resources.
From bio-based* ingredients such as centella asiatica to biotechnology** sourced actives like hyaluronic acid and amino acid, our ambition is to combine the highest product efficacy with sustainable processes.
Kérastase will use progressively more and more green science technologies in its products.
In 2023, 63% of our ingredients are already biobased.
*A bio-based ingredient is a raw material developed from renewable organic matter.
**A green transformation, biotechnologies are production processes which obtain high-performance ingredients of natural origin, using living tools.
WE ARE COMMITTED TO PRODUCING
SUSTAINABLY
All our sites are using 100% renewable energies
Since 2015, our factory in Burgos, Spain, has reduced its C02 emissions by improving energy efficiency on-site and using 100% renewable energies thanks to a biomass power plant and solar panels.
Reducing water consumption
Since 2017, our Burgos, Spain, production facility has been a “waterloop factory.” This means that 100% of the water used for production processes is recycled and reused in a closed loop. External network water is only used in the composition of products or for employees’ day-to-day needs. In 2020, the factory saved 32 million liters of water.
ACHIEVEMENTS & COMMITMENTS
FOR THE FUTURE OF THE PLANET
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SINCE
2015
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Since 2015 our factory in Spain which produces 97% of our products, uses 100% renewable energies, with a waterloop system using 100% recycled water.
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2022
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In 2022, Kérastase launched refillable shampoos on a scale, with all retail shampoo bottles made of 95% recycled plastic.
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2023
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In 2023, 96% of the new launches are eco-designed, and the use of recycled plastic in our products helped to save 1110 tons of virgin plastic.
JOIN US TO CARE FOR THE PLANET
With our commitments for the planet, we hope to generate a circle of care in the professional luxury haircare world, from sourcing and manufacturing to formulas and packaging. This goal can only be achieved with your help. Join us to create more impact: make our planet greener and our oceans cleaner by sorting your products after usage.
Eco-Friendly Water Tip
Save water! Don’t forget to turn off the water
while applying products under the shower :)
CARING ABOUT ANIMAL WELFARE
Kérastase does not test any of its products or any of its ingredients on animals. For more than 30 years, we have been committed to a beauty without animal testing, thanks to pioneering alternative methods of assessing safety that do not involve animals. Know more about it.
