PRODUCT RESPONSIBILITY:
MAKING EVERY DROP COUNT
Responsibly Sourced Ingredients
Kérastase prioritises ingredients that are sustainably sourced, traceable, and ethically produced, ensuring minimal environmental impact.
Waterloop Wonder
Kérastase shampoos are produced using a 100% water recycling system in our innovative "waterloop factory" in Burgos, Spain. This means all water used in the production process, from washing tanks to creating steam, is continuously recycled and reused on-site to minimise environmental impact.
Eco-Designed Packaging
The brand continuously strives to reduce its packaging footprint by using recycled and recyclable materials whenever possible and minimising unnecessary packaging components.
Our 500ml refillable shampoo bottles are made with 100% recycled plastic* and made in a waterloop** factory that has reached 100% renewable energy***. They can be refilled with the associated shampoo pouch, made with -82% plastic packaging****.
Our hair oil bottles are made of at least 30% recycled glass*****, while their refill bottles are made of at least 95% recycled plastic******.
By 2025, we are committed to ensuring that 100% of all of our plastic packaging will be refillable, reusable, or recyclable.
By 2030, 100% of the plastics used in all our packaging will be either from recycled or bio-based sources which is renewable.le.
*Except for the pump and label.
**Burgos has obtained the “waterloop” status at the end of the year 2017. The Waterloop factory concept involves using municipal water only for human consumption and for producing the high-quality water used as a raw material for product manufacturing. This means that the water required by the utilities (cleaning equipment, steam production etc.) is derived from water that is reused or recycled on the site. Find more information on the Universal Registration Document
***at the end of 2023, excluding safety and security installations. Find more information on the Universal Registration Document
****Than the packaging of two 250mL Bain.
*****Except the cap and pump.
******Except the cap, pump and label.
- Rosa Carriço, Global President, Kérastase
GESTURES FOR SUSTAINABLE BEAUTY
SMALL CHANGES, BIG IMPACT
At Kérastase, sustainability extends beyond product innovation; it's a shared responsibility embraced by both the brand and its consumers. Here are some key gestures to minimise environmental impact while indulging in the luxurious world of Kérastase.
At Home:
- Opt for shorter showers and turn off the tap while lathering your hair, significantly reducing water consumption.
- Familiarise yourself with local recycling guidelines and ensure that your empty Kérastase bottles, jars, and tubes are disposed of correctly.
- By opting for refillable shampoos and hair serums instead of new bottles, you significantly reduce plastic waste.
With Your Products:
- Use the recommended amount of product to avoid unnecessary waste and ensure optimal results.
- Store your Kérastase products in a cool, dry place to preserve their quality and extend their shelf life.
LET’S REUSE
THE BOTTLES WE LOVE
With our commitments for the planet, we hope to generate a circle of care in the professional luxury haircare world, from sourcing and manufacturing to formulas and sustainable packaging. This goal can only be achieved with your help. So, join us to create more impact: make our planet greener and our oceans cleaner by recycling your products after every usage.
